Innovative environmental health prompts pilot moves into second phase

Written by Richard Eccles

CP Active's unique environmental health prompts pilot in partnership with Heart Research UK, Kirklees Council and the University of Huddersfield moves into its second phase this week.

One of the big questions we face in western society is how do we ‘make’ people more active? Yet this is perhaps the wrong question – should the question instead be: how do we make people think about inactivity?

It sounds counter-intuitive to encourage people to think about what they are not doing rather than what they could be doing. However, for some of us this is exactly where we need to start.

Think about your day – does it involve driving to work, parking near to your workplace, getting the lift up to your office or work station? Does it involve sitting at your desk or in meetings for most of the day? Do you eat your lunch at your desk? Do you drive home, watch a bit of TV and then go to bed?

If this sounds familiar then you are not alone. The problem is that there are fewer and fewer reasons to move about in the day and it is already affecting people’s health.

This week we are moving our environmental health prompts pilot from a subliminal, ‘thinking-about-the-problem’ phase to the next phase. This involves thinking about how to introduce small measures to tackle inactivity in the day and evening.

Thinking is not action, but moving to sustainable activity levels requires a change in thinking.


CP Active, Environment, Lifestyle